EA — SimCity

Senior UX Designer


Collaborating across design, engineering, product management, and marketing, we navigated business objectives and technical requirements to deliver a compelling user experience and game interface that made complex, data-rich game mechanics simple and playable. Deeply layered game data needed to be legible at a glance, and flows between corners of the product fast and easy for players to navigate as we updated the classic game for a contemporary audience.

I designed and championed the player experience throughout product development, through player flows, information architecture, feature maps, storyboards, wireframes, final in-game assets, UI elements, motion, and transitions.

The in-game HUD is the player's control center and access point for all of the in-game actions, controls, and information displays.

The in-game HUD is the player's control center and access point for all of the in-game actions, controls, and information displays.

Contextual menus on the HUD give players access to tools as they need them, and sit out of the way when not in use.

Contextual menus on the HUD give players access to tools as they need them, and sit out of the way when not in use.

Map overlays and data layers provide complex data to the player in easy to read visual presentations. This is essential for understanding and managing cities at the scale and depth of simulation that we were working with.

Map overlays and data layers provide complex data to the player in easy to read visual presentations. This is essential for understanding and managing cities at the scale and depth of simulation that we were working with.

Visual information displays, maps, and infographic-inspired notification systems communicate complex information at a glance.

Visual information displays, maps, and infographic-inspired notification systems communicate complex information at a glance.

Localization to 20+ languages posed one of the biggest challenges to the interface design and implementation on a project of this scale.

Localization to 20+ languages posed one of the biggest challenges to the interface design and implementation on a project of this scale.


SimCity UX - Selection of wireframes, storyboards, information architecture, player flows, feature maps, and implementation guidelines from the project: