EA — SimCity
Senior UX Designer
Collaborating across design, engineering, product management, and marketing, we navigated business objectives and technical requirements to deliver a compelling user experience and game interface that made complex, data-rich game mechanics simple and playable. Deeply layered game data needed to be legible at a glance, and flows between corners of the product fast and easy for players to navigate as we updated the classic game for a contemporary audience.
I designed and championed the player experience throughout product development, through player flows, information architecture, feature maps, storyboards, wireframes, final in-game assets, UI elements, motion, and transitions.
SimCity UX - Selection of wireframes, storyboards, information architecture, player flows, feature maps, and implementation guidelines from the project: