Mobile game design
Experience Design Director
Establish product design direction
Define core design direction, values, and principles.
Research, strategy, testing & validation.
Visual design direction for UI.
Hire, mentor, and manage design team
Across project lifecycle (pre-production, production, launch, and live phases).
Oversee team of up to 12 designers, including two outsource groups.
Triangulate with leadership “what should we do and why?” based on business & user needs, and build corresponding roadmap.
Prioritize timing and scheduling, scope feature designs, etc.
Evaluate key metrics, qual and quant data from various sources to define goals and drive overall strategy.
A set of core pillars help limit our scope, keep us on track and drive process and culture in the design team:
Focus on ROI
Knock out the highest value work up front.
Do as little work as possible to learn as quickly as possible.
Driven by prototypes
Whatever best communicates direction at appropriate fidelity.
Sketches / whiteboards / storyboards, task completion flows and loops, state tables, Keynote / design software prototypes, software prototypes, animated sequences, etc.
Communicate, get buy-in, and learn what works and what doesn’t as quickly and cheaply as possible.
1 + 1 = 3
Pairs and groups of people with complementary skillsets are smarter than the sum of their parts.
Highly collaborative—put heads together to solve tough challenges.
To be successful, sharing information, learnings, game design / development best practices, etc. across the team is key—knowledge is power!
Data helps your gut
Great design comes from a healthy mix of gut feeling and data-informed choices.
Craft, Quality, & Execution
Some examples of design team output at various stages, from high-level direction and strategy to pixel-perfect shipped UI:
Exploration & Discovery
Wireframes & Low Fidelity Experience Design
State Tables & Interaction Design
Mock-ups & High Fidelity UI Design
Iconography & Visual Design
UI Elements & Components
Mobile games are super fun, challenging projects. They’re built on small screens with high user expectations for polished graphics and bouncy, snappy animated experiences—so clearly defined product design direction is paramount for the team to maintain efficient forward momentum while maintaining quality.
These constraints continue to inform and influence the products I build outside of gaming today.